Brief
"Optimize Facebook Marketplace Page to Mobile Shopping App"
Market Place is a Facebook page buying and selling used stuff. Although this page is strongly activated based on a large number of Facebook members, it is highly inconvenient for shopping. In this project, I'll optimize the Marketplace page to mobile shopping app so that users can have a better experience during the buying and selling process.
Client
RIT School Project
Timeline / Year
8 week / 2018
Role
Research, UX, UI, Illustration, Animation Mock Up
Tool
Photoshop, Figma, After Effects, Premiere
Problem
Marketplace page isn't optimized for buying and selling in used stuff, causing inconvenience to users.
Solution
Build a mobile app with proper function, reliable evaluation and transaction system.
Goals
Easy Search
By adding categories and features related to shopping, users can easily search what they want to buy.
Reliable Relationship
Buyers and Sellers can trust each other based on the communication and grading system.
Safe Transaction
Users can transact safely anytime and anywhere with the transaction system in the app.
User Story
Bargain Shopper
I'm highly interested in smart technology so I want to experience many of device. Since I'm a college student, I don't have enough money to do it.
Smart Seller
I'm a copywriter who has a husband and son. I want to sell good stuff that I don't use these days so that I can spend more money for my family.
Wireframe Flow
1.0 Find the item and contact the seller
2.0 Complete the Transaction and Rate the user
Screen Breakdown
Mood Board
The bright blue and yellow color feels like clear skies and sunshine. Users can feel like It’s time to let go of those used goods and start something new. With this feeling, Marketplace helps users make a pleasant shopping.
Conclusion
Marketplace page is strongly activated based on a large number of Facebook members. However, this page isn't optimized for buying and selling in used stuff and this causes inconvenience to users. By building a mobile app with proper functions for shopping, reliable evaluation and transaction system, I expect users to shop with convenience and trust.
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© 2021 Haena Lee