Designing products where people, systems, and business goals align.
5 years designing SaaS products across AI coaching, enterprise tools, dashboards, and onboarding systems.
Behavior design
Turning Completion into Commitment
Users finished the intake survey and had nothing to show for it. This is the project that changed that.
✅
82%
Completed the full debrief and set an action plan
🎯
36%
Carried their focus into an AI coaching session
Platform & Systems Design
Bringing clarity to a complex partner ecosystem.
Designing tools that give partners visibility into what matters and a structure built to grow with the product.
Data Visualization
Making complexity legible
A team assessment report that had to serve four audiences and two time points without losing clarity
⏳Case study in progress
Mobile UX/UI
Coaching at your Fingertip
From onboarding to progress tracking, a full mobile coaching experience built from the ground up.
About
Designing beyond the interface.
Over the past five years, I've designed SaaS products spanning AI coaching experiences, enterprise platforms, onboarding systems, and internal tools.
I'm drawn to complex problems that sit at the intersection of user needs, business goals, and operational constraints.
I enjoy partnering closely with product managers, researchers, and engineers to bring clarity to ambiguity and shape solutions that work across the entire system.
📫 studiohaena3@gmail.com
🔗 linkedin.com/in/studiohaena
© 2026 Haena Lee