Haena Lee - Portfolio

Designing products where people, systems, and business goals align.

5 years designing SaaS products across AI coaching, enterprise tools, dashboards, and onboarding systems.

Behavior design

Turning Completion into Commitment

Users finished the intake survey and had nothing to show for it. This is the project that changed that.

✅

82%

Completed the full debrief and set an action plan

🎯

36%

Carried their focus into an AI coaching session

See how it works

Platform & Systems Design

Bringing clarity to a complex partner ecosystem.

Designing tools that give partners visibility into what matters and a structure built to grow with the product.

⏳Case study in progress

Mobile UX/UI

Coaching at your Fingertip

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About

Designing beyond the interface.

Over the past five years, I've designed SaaS products spanning AI coaching experiences, enterprise platforms, onboarding systems, and internal tools.

I'm drawn to complex problems that sit at the intersection of user needs, business goals, and operational constraints.

I enjoy partnering closely with product managers, researchers, and engineers to bring clarity to ambiguity and shape solutions that work across the entire system.